About Us

Engagement Rings AU was born from a simple observation: the engagement ring buying experience in Australia was far more confusing and stressful than it needed to be. When our founder, Emma Richardson, was searching for her own engagement ring guidance back in 2019, she discovered a landscape dominated by pushy salespeople, conflicting information, and websites more interested in making a quick sale than providing genuine education.

As a GIA-certified gemologist with over a decade of experience in the Australian jewellery industry, Emma knew there had to be a better way. She had spent years working behind the counter at prestigious jewellers in Sydney and Melbourne, watching countless couples feel overwhelmed by technical jargon, uncertain about quality, and anxious about making such a significant financial and emotional decision. The four Cs, metal purity, setting styles, ring sizing—these concepts aren't inherently complicated, but the industry had made them feel that way.

In early 2020, Emma partnered with James Chen, a master jeweller with extensive experience in ring craftsmanship, and Sarah Mitchell, a wedding planner who understood the emotional journey couples experience during engagement. Together, they launched Engagement Rings AU with a clear mission: to provide Australian couples with honest, expert-reviewed educational content that demystifies the ring-buying process.

What sets us apart is our commitment to education over sales. We don't operate a jewellery store. We don't have inventory to push. Our team spends countless hours researching, testing, and writing comprehensive guides that cover everything from understanding diamond fluorescence to navigating the tricky waters of surprise proposal ring sizing. We explain the difference between moissanite and lab-grown diamonds, break down why platinum costs more than white gold, and share insider tips on when to buy for the best prices.

Our content is reviewed by certified gemologists who understand the Australian market. We know that shopping for rings in Sydney differs from Perth, that Australian ring sizing uses a letter system rather than numbers, and that our summer months mean considering how heat affects finger size. These local nuances matter, and they're woven into every guide we publish.

When we do recommend products, we link to reputable sellers with strong buyer protection policies. We believe in transparency: we earn a small commission when you purchase through our links, which helps fund our educational mission. But our recommendations are based purely on quality and value—we'll never push a product just because it offers a higher commission. Your trust is worth far more to us than any single affiliate payment.

Since our launch, we've helped thousands of Australian couples approach their engagement ring purchase with confidence. Whether you're shopping on a budget or looking for a luxury piece, whether you prefer traditional diamonds or ethical alternatives, our goal remains the same: to ensure you have all the information you need to choose a ring that truly represents your love story.